Growth and design are usually treated as separate disciplines — growth owns the metrics, design owns the screens, and the two teams talk mostly at the handoff. That split is exactly why obvious conversion problems go unfixed for quarters: the person who can see the funnel data isn't the person who can redesign the flow, and vice versa. This engagement closes that gap directly, pairing funnel analysis with actual redesigned flows and a prioritized testing backlog, so the fix isn't just identified — it's built and ready to ship.
Signs You Need This
You have a funnel drop-off you can see in the data but can't explain
Design decisions are made without reference to conversion or retention metrics
You're optimizing for a fundraise and need demonstrable traction improvements
Your team has ideas for A/B tests but no bandwidth to prioritize or build them
Ideal For
What’s Included
The Outcome
Measurable lift in activation, retention, and conversion, with the test infrastructure to keep improving after the engagement ends.
How It Works
Common Questions
The prioritized test backlog and redesigned flows are handed off ready for your team to implement and run; ongoing test execution is available via the optional retainer.
Whatever you already use — Mixpanel, Amplitude, PostHog, or GA4. If you don't have proper instrumentation yet, that's flagged as part of the analysis.
By predicted impact and effort — flows with high traffic and high drop-off are prioritized over flows that are broken but low-traffic.
Yes, and it typically works best that way — bringing design expertise to hypotheses your growth team has already identified but hasn't had design bandwidth to act on.
Ready to turn design into growth?
Book a free 30-minute discovery call
Tell me what you're building.
I'll tell you how I can help and exactly what it will cost.
Currently taking new clients · Typical start: 1–2 weeks from contract