Most redesigns start with an opinion, not evidence — someone senior decides the product "feels dated" and a rebuild gets greenlit before anyone has actually diagnosed what's costing users and revenue. That's an expensive way to guess. An audit is the cheap, fast alternative: a structured evaluation of your actual user flows against usability heuristics and competitive benchmarks, producing a prioritized list of what's actually broken versus what just looks unfamiliar. It's also the lowest-risk way to work together for the first time before committing to a larger engagement.
Signs You Need This
You have unexplained drop-off somewhere in a core flow
Leadership wants a redesign but no one can say exactly why
You're about to raise or pitch and need an outside credibility check
Support tickets keep citing the same confusing flow
Ideal For
What’s Included
The Outcome
A prioritized, evidence-based roadmap so your team fixes the right problems first, not the loudest ones.
How It Works
Common Questions
Two weeks from kickoff to the final debrief, with no scope creep — it's a fixed-scope, fixed-fee engagement.
It helps but isn't required. The audit is heuristic-based and works from your live product plus any existing data you can share.
Not as part of this engagement — the audit is the roadmap. Implementation happens separately, often through Product & Growth Optimization.
Typically 2-4 core flows, chosen together based on where traffic, complaints, or drop-off concentrate — not the entire product surface.
Yes — it's deliberately the lowest-commitment entry point, fixed scope and fixed fee, before considering a larger engagement.
Ready to find what's costing you users?
Book a free 30-minute discovery call
Tell me what you're building.
I'll tell you how I can help and exactly what it will cost.
Currently taking new clients · Typical start: 1–2 weeks from contract