Teams rarely fail at 0-to-1 because they can't execute — they fail because they spend months executing well against the wrong direction. That's the most expensive kind of design work: high-quality screens, thorough documentation, real engineering hours, all built on an assumption nobody stress-tested. This engagement exists to force that stress-test early, while it's still cheap to change course, rather than after a quarter of sprints have already been spent building toward it. The output isn't a mood board — it's a defensible, evidence-informed direction your team can commit to and your board can be shown.
Signs You Need This
Your team keeps relitigating direction every planning cycle
You have traction but no clear thesis for what to build next
Investors or your board are asking for a roadmap you don't fully believe in
Design and product leadership disagree on priorities
Ideal For
What’s Included
The Outcome
A shared north star your entire team can execute against without relitigating direction every sprint.
How It Works
Common Questions
Both — the workshop generates the raw material, and it's synthesized into a written roadmap and strategy deck you keep.
No — this sets direction for a defined period. It's a strategic sprint, not ongoing product leadership (see Fractional Design Leadership for that).
Ideally your core decision-makers — founder/CEO, Head of Product, and Head of Design if separate roles. The workshop only produces real alignment if the people who'd relitigate it later are in the room.
That disagreement is more useful surfaced during the workshop than three months into execution — the process is designed to force it out early, not paper over it.
Ready to find your product's north star?
Book a free 30-minute discovery call
Tell me what you're building.
I'll tell you how I can help and exactly what it will cost.
Currently taking new clients · Typical start: 1–2 weeks from contract