Most companies approach AI features backwards: they get a model working, then hand it to design to "make it usable." The products actually winning with AI right now inverted that order — they designed the trust, transparency, and failure-handling experience first, then built the interaction around it. That distinction is the difference between an AI feature users tolerate and one they rely on. This engagement exists because that inversion doesn't happen by accident — it takes a strategy pass before any screens get built, informed by how real users actually form trust in probabilistic systems, not deterministic ones.
Signs You Need This
Your AI feature works technically but users don't trust or adopt it
You're shipping LLM features without a clear differentiation story
Error states and edge cases feel like an afterthought, not a design
Leadership is asking "what's our AI strategy" and no one has a confident answer
Ideal For
• Product teams shipping
• LLM featuresEnterprises integrating AI
What’s Included
The Outcome
AI features that feel purposeful, not bolted-on. Users who trust the output because the design earns that trust at every step.
How It Works
Common Questions
I focus on complex web applications like dashboards, B2B tools, SaaS platforms, and internal systems—especially in industries like healthcare, fintech, telecom, and productivity.
The UX around it — trust, transparency, error states, and interaction patterns. Model selection and engineering are handled by your team.
That's covered in the strategy workshop — prioritizing use cases and differentiation comes before any design work starts.
AI features carry unique UX problems — explaining probabilistic output, designing for failure and uncertainty, and building calibrated trust — that standard product design patterns don't address on their own.
No — the engagement is model-agnostic. It focuses on the user experience layer regardless of which LLM or AI provider your engineering team has chosen.
Ready to design AI features people actually trust?
Book a free 30-minute discovery call
Tell me what you're building.
I'll tell you how I can help and exactly what it will cost.
Currently taking new clients · Typical start: 1–2 weeks from contract