Marketplace and on-demand products carry a UX problem most single-sided products don't: every screen has two audiences with different, sometimes opposing needs. A change that reduces friction for a buyer can increase risk or workload for a seller, and vice versa. This work is about designing both sides of that transaction deliberately, instead of optimizing one side and hoping the other tolerates it.
Use Cases
One side of your marketplace is thriving while the other churns
Trust or fraud concerns are surfacing on either side of the transaction
Matching, dispatch, or fulfillment UX feels like a black box to your users
Supply-side (seller/driver/provider) tools feel like an afterthought next to the buyer-facing app
Ideal For
• Gig-economy and on-demand platforms
• Booking or fulfillment platforms with real-time matching
What’s Included
The Outcome
A marketplace where both sides trust the system enough to keep transacting — not just a buyer-facing app with a neglected supply side.
What It Solves
Industry Approach
Common Questions
By mapping both journeys side by side before designing either, so tradeoffs are made deliberately instead of by default.
Yes — supply-side tools are treated as a first-class design surface, not an afterthought to the buyer-facing app.
Worth discussing early — designing for a future second side changes information architecture decisions made today.
Yes, represented here with delivered case studies in real-time matching and dispatch-style products.
Ready to design for both sides of your marketplace?
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Currently taking new clients · Typical start: 1–2 weeks from contract