Simplex | Simplifying Healthcare Access for Patients

Finding and booking doctor appointments can be confusing and time-consuming for many patients. Often, people don’t fully understand medical specialties or how to choose the right healthcare provider. Existing booking systems tend to be complicated, slow, or fail to clearly show availability, causing frustration and delays in care.

This revealed a clear opportunity: What if scheduling a doctor’s visit could be as simple and intuitive as ordering a ride or food delivery?

To design a solution that truly addresses user pain points, we began by analyzing health statistics from Statista. The data revealed that common issues like headaches and stomach pain are among the top reasons people seek medical care, highlighting the need for fast, intuitive access to the right specialists.

To create a truly user-friendly healthcare booking experience, we focused on two core user personas—each with unique needs, goals, and digital habits.

Jack - Patient

Jack is a busy working adult who seeks simplicity and speed when managing his healthcare needs.

Needs & Goals

• Instantly find local healthcare providers with clear information

• Book appointments in as few steps as possible

• Understand who to see without medical jargon

Challenges

• Often overwhelmed by specialty names and long profiles

• Frustrated by complicated, slow booking systems

• Seeks clarity and confidence before confirming an appointment

Jenny - Doctor

Jenny is a practicing doctor who relies on efficient tools to manage her schedule and patients.

Needs & Goals

• Maintain a streamlined appointment calendar

• Provide accessible and clear profiles to patients

• Minimize no-shows with timely reminders

Challenges

• Needs a platform that’s easy to update and manage

• Concerned about accommodating patients with different tech familiarity

• Requires secure and clear communication with her patients

To better understand our target audience’s needs, pain points, and motivations, I conducted a user survey focused on daily wellness habits and collagen supplement usage. The insights gathered helped validate key assumptions, uncover unmet needs, and guide product positioning and design decisions.

Below are questions from the survey that helped shape the direction of the product and design.

Out of all the competitors these are the closest that compare. At this moment we believe that Gamify Wellness is the simplest and easiest platform to navigate.

We suggest that Wefitter has the best product to serve the needs of the HR department. Based on our interviews Wefitter is not very known in our market.

The healthcare appointment space includes major platforms like Zocdoc, Healthgrades, and Doctolib, each offering tools to search for providers and book visits online.

While effective, many of these platforms can feel overwhelming, especially for users unfamiliar with medical terms or digital interfaces.

We suggest that Zocdoc currently offers the most robust feature set for users familiar with digital tools. However, based on our interviews, it can feel overwhelming to new or non-tech-savvy users and lacks localized support in some markets.

Doctolib is strong in the European market but has low awareness and adoption in the regions Simplex is targeting. This opens a clear opportunity for Simplex to lead with a simpler, more human-centered solution tailored to underserved users.

In the wireframing phase, I focused on creating the structural layout of the Simplex app to establish a clear, functional framework for the user interface.

By developing low-fidelity wireframes, I mapped out key screens and user flows, ensuring that the app’s layout and navigation were intuitive and aligned with user needs.

📌 Insight: This process involved defining essential elements, such as search functionality, appointment booking, and doctor profiles, to provide a solid foundation for further design refinement and development.

Health Issues selection

Symptoms Choice

Hospital Location

Appointment Date

List of Doctors

Appointment Review

1. Streamlining Doctor Search & Appointment Booking

The core experience needed to simplify how users find and book with healthcare providers.

• Smart filters and tags: Users could narrow searches by specialty, language, availability, and insurance coverage.

• Real-time availability: Integrated scheduling allowed users to see up-to-date openings without needing to call.

• One-tap booking flow: Reduced friction in the process by minimizing form fields and steps.

📌 Insight: User interviews revealed frustration with traditional booking methods. The design focused on speed, clarity, and reducing decision fatigue in high-stress health scenarios.

2. Building Trust with Transparent Provider Profiles

Users often hesitated to book due to lack of trust or unclear provider information.

• Detailed doctor bios with photos

• Detailed doctor bios with photos

• Highlighting qualifications and specialties

💡 Result: These enhancements helped users feel more confident in their choices and led to faster decision-making during testing.

To validate design decisions and uncover friction points, I conducted remote usability testing using Maze. Participants were asked to complete core tasks such as searching for a doctor, booking an appointment, and navigating their dashboard.

The tests provided both qualitative and quantitative insights, helping identify usability issues early and prioritize improvements before final implementation.

This data revealed how users engaged with different elements, highlighting areas of high and low interaction. The findings from usability testing and heatmaps informed final adjustments, ensuring the app’s interface was both intuitive and effective in meeting user needs.

Maze Dashboard

Maze Report

Heatmap

My solution was to design a clean, intuitive healthcare app that simplifies doctor discovery and appointment booking while building trust through transparency and personalization. The UI emphasizes clarity, speed, and ease of use, especially for users navigating health concerns or managing care for others.

Main Screens

• The dashboard provides users with an overview of app functionality, including sympoms, clinics, doctors, medication, online chat and a call option.

• Doctors list includes highly vetted profiles with real reviews to build trust and help users make informed choices.

• Location feature helps users find nearby hospitals and quickly book appointments for convenience and speed.

Symptoms

From the home screen, users can navigate to the Symptoms screen, which includes a dropdown to select a health issue, a field to describe how they’re feeling, and an option to specify how long the condition has been present.

Location & Date

• The Hospital Location screen displays nearby hospitals on an interactive map, allowing users to easily choose the most convenient option.

• The Appointment Date screen lets users select an available date and time for their doctor visit, based on real-time availability.

Doctors & Confirmation

• The Doctors List screen presents a selection of available physicians with detailed profiles, including specialties, ratings, and patient reviews to support informed decision-making.

• The Appointment Confirmation screen summarizes the selected doctor, date, time, and location, giving users a clear overview before finalizing their booking.

1. Small UX Improvements Drive Big Impact

• Simplifying medical terminology made information easier to understand and reduced user hesitation.

• Showing real-time doctor availability increased booking speed and user confidence.

2. Trust Is as Critical as Functionality

• Detailed doctor profiles with verified reviews helped users feel more secure in their choices.

• Transparency led to higher engagement during the provider selection process.

3. One Design Doesn’t Fit All

• Users had varying levels of tech familiarity and health needs, so flows needed to feel intuitive and non-overwhelming.

• Personalization and simplicity were key to ensuring the experience worked well for a broad, diverse audience.